Lloyds Banking Group General Insurance
Lloyds Banking Group General Insurance’s Marketing Department approached Data Discoveries to help them with their customer mailings. Their mailings have to reach the right customers first time and ensure that information is not sent to any customers who have moved house or died.
Also, due to their stringent internal regulations, they could not send any personal data outside their own network, so they couldn’t send their files to a data house to be cleaned.
Data Discoveries' product Enhance met all the needs of Lloyds Banking Group General Insurance. We were able to provide them with the in-house capability to check their customer records against the most up to date data.
Lloyds Banking Group General Insurance process between one and three million customer records every month so we also had to ensure that running this large number of address matches was fast and accurate.
Harry Wilkes, Senior Manager of Database Marketing and Lead Generation said:
“We chose Data Discoveries as they had a proven track record of success in data cleansing. Their product, Enhance, allowed us to keep all confidential customer data within our network. Data Discoveries send us quarterly updates of the data and software so that we constantly refresh and cleanse our records.
“Every month, the system identifies between 50,000 – 100,000 records of customers who have moved house or died. Not only does this ensure that the mailings we send out go to the right customers, first time, it also saves us money every time we mail our customers.”