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Marketing Services

Data Discoveries’ first product was created to help marketeers communicate with their customers. Since then, marketing service companies have driven our product developments and make up half of our client base.

There are many companies involved in marketing and they vary greatly.  However we often hear of the same problems.  Below are some examples of common data queries.  If your query is not listed, then please contact us - we like a challenge.

“I received a high volume of returned mail after my last direct mail campaign”
Solution: Regularly maintaining data quality using View or Enhance will reduce returned mail.  Data cleansing is especially beneficial before a direct mail campaign. Accurately collecting name and address information using Verify or eVerify will also ensure that the mail piece reaches the intended recipient.

“I need to improve the results from my direct mail campaigns”
Solution: Data quality is the single most important thing that affects the success of your direct mail campaigns. Improve your data quality using View or Enhance. A targeted and relevant campaign will work better than one which is random. View can help to target and segment your contact database.

“My client is concerned about their effect on the environment”
Solution: Reducing waste is the simplest way for a company to help the environment. View can clean and standardise data which then reduces undelivered mail. You should also merge duplicate records to reduce waste. Omitting people who have moved or died will reduce waste too.

“The data in my database hasn’t been updated in a while”
Solution: View makes database cleansing easy. You only pay for what you use and you can audit your data quality for free. Set up an account today and give it a try.