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28 June 2011 - Data Discoveries unveils the secret of Direct Marketing success

Data management specialist, Data Discoveries, will unveil why getting data right first time is so important to marketing companies at this upcoming DMA seminar “The Importance of data: is online data different to offline?”.  The event takes place on Tuesday 28^th June 2011 at Hotel Missoni, Edinburgh from 4pm until 6pm, with time to network after the event.

Data Discoveries estimates that up to 30% could be saved through more effective database management.  They will demonstrate how even in today’s world of digital, email and social media, collecting an accurate name and address  can improve the way companies target customers and prospects.

Data Discoveries has worked with many public sector, blue chip and charitable organisations over the last 15 years.  With an intimate knowledge of how to improve direct mail response with effective database management, attendees at the event will be shown key tips on how to improve their database and in turn vastly increase response from direct mail, achieving the best return from marketing expenditure. 

David Aitken of Data Discoveries said:

“Data Discoveries is delighted be able to speak to DMA members at this valuable event and help them to improve the way they communicate with their customers”.

David will be joined by John Halpin, Head of Customer Analytics for Tesco Bank and Scott Logie, Strategy Director and owner of Occam.