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9 March 2011 - How data insights improve campaigns

How data insights improve campaigns

Where: Radisson Blu Hotel, 80 High Street, Edinburgh

When: Wednesday 9th March 2011

Guest Speakers:

• Vicky Mudge, Data Manager, Capquest

• Sean Moore, Marketing Consultant

Vicky is a database expert, currently working in the finance sector for CapQuest. Vicky’s experience spans the commercial sector and she has worked with a prominent cancer charity. She shares examples of getting the best results for campaigns through data insights and cost-benefit arguments including: 

• What constitutes a good campaign versus a bad campaign and examples of creative treatments that have worked.
• Her experience working with data and mailing campaigns in different industries and the different challenges they face, in particular at Chelsea FC and Cancer UK 
• How to retain a loyal customer base whilst attracting new customers/donors at the same time

You can see the accompanying slides to Vicky's presentation Campaigns_managment.pdf.

Sean Moore is a direct mail creative expert.  With over 20 years of experience, he has worked for two of the UK's biggest creative agencies.  Sean has helped to produce award-winning work for a host of clients, including the Army, British Gas, Nissan, the Energy Savings Trust, the Scottish Government and Consumer Focus Scotland.

Sean explains, using a variety of successful and inventive fundraising case studies, what makes  a good direct mail campaign and how to get great results.  You can find out more about Sean and what he presented by following his blog.

Attendees with further questions on the subjects discussed can ask Vicky and Sean via our linked

Feedback from the first event:

"I really enjoyed the the first Data Discoveries marketing forum as there were some really good tips from the experts, that we were able to go and use immediately the next day.  I am looking forward to the next one and have already put the date in my diary!" Gillian Samson, Volunteer, Royal Blind.

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