Database Marketing
January 2011
- 31Sports fan database created through London 2012
- 28Will O2 have better access to consumer data?
- 27Direct mail marketing spend ‘will increase’
- 21Consumers ‘still happy to receive direct mail’
- 20Data Discoveries announce their second Best Practice Marketing Forum
- 20Direct mail ‘offers unrivalled targeting and accountability’
- 19Direct mail ‘offers marketing executives surety’
- 18Direct mail bucks the trend of marketing budget cuts
- 14Could direct mail help charities “think like businesses”?
- 12Direct mail ‘will embrace more interactive approaches in 2011’
- 11Consumer data ‘has been crowned king’
- 11Customer data ‘can help mortgage lenders treat clients fairly’
- 10Targeted prospect lists ‘vital’ to sales managers
- 07Consumer data ‘should be the foundation of marketing’
- 06Direct mail campaigns ‘should be consistent’
- 05Postcards could be useful for direct mail campaigns
- 04Direct mail marketing campaign used in radio station launch
