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July 2011

• 29Direct mail ‘must be a permanent consideration’
• 26Is direct mail the perfect marketing development for businesses?
• 21Direct mail ‘should be sent to mobile phones’
• 20Firms ‘require direct mail help’
• 15Direct mail must not include spelling mistakes
• 13Direct mail ‘can be an extremely effective tool’
• 06DMA chief ‘disappointed’ at Panorama claims
• 06DMA releases fact sheet in response to Panorama
• 05Royal Mail ‘is battling scam mail’
• 05Businesses ‘must do all they can to keep customers’
• 04Businesses ‘failing to maximise customer retention and acquisition’