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Firms ‘must identify their customers’

Feb 07 2011

Categories: Database Marketing

It is absolutely vital for businesses take advantage of the wealth of demographics data and other information to ensure they create effective targeted prospect lists, it has been argued.

Writing for dealermarketing.com, Thomas Hensey, managing partner at Rhino Marketing, said that those in the automotive trade need to build a clear picture of their customers to allow them to deliver effective marketing campaigns.

By doing so companies can establish valuable targeted prospect lists and an accurate contact database which will pay dividends in the future.

With so much demographics data and other information available, bosses should take the time to do this task right.

"There is plenty of demographic, geographic and even psychographic information that you can access … you also have years of your own research and customer profiles to draw from. Take an hour and revisit before you start your planning," Mr Hensey added.

Marketing Week columnist Russell Parsons stated recently that it is essential for marketers to understand the importance of accurate consumer data and how crucial it is to the success of their direct mail campaigns.