Marketing ‘plans should be varied’
Jan 24 2012
Categories: Database Marketing
Businesses thinking about how they can get more out of their marketing efforts this year have been told to keep their plans varied.
Direct mail could be used alongside other forms of name and address data such as email newsletters.
Kate Adamson, an expert in global branding and marketing, said firms should not be afraid to highlight information which is not directly about their operations.
She explained that this way their marketing efforts would not sound like one long sales pitch and they were more likely to build up a loyal audience, which could be good for sales or uptake in the long run.
"Make sure that you wring the last ounce of benefit from every marketing activity you undertake and you will make the whole programme more valuable than the sum of its parts," she added.
Marketing Week recently stated that direct mail should continue to play some part in the advertising structure of most firms.
Related Solutions
New User? |
| Register for your free no obligation View account. Get 20% off your first order - Use response code WEB20 |
 |