Cost Saving Example
Using accurate data can save you money. Here is an example:
Company A wishes to send a direct mail piece to their lapsed customer database, they plan to only send one mailing this year. The data has been collected over a period of 3 years and until now the company has not done anything to clean or validate their data.
| Cost Saving Calculator | |
|---|---|
| Number of mailings sent per annum | 1 |
| Cost per mailing item * | £0.55 |
| Mailing Costs | |
| Total number of records | 4000 |
| Total cost of mailing | £2212.00 |
| Excluded Records | |
| Total deceased records (6%*) | 240 |
| Total goneaway records (12%*) | 480 |
| Total duplicate records (1%*) | 40 |
| Total excluded records | 760 |
| Total returns due to name and addess errors (1%*) | 40 |
| Calculated Results | |
| Total error mailings per annum | 800 |
| Total cost of (wasted/ error) mailing | £440.00 |
| Total cost to suppress and cleanse records | £279.80 |
| Total Saving | £160.20 |
| * This cost includes the cost for a standard postcard, postage costs using Mailsort 1400 (2011 prices) and a nominal amount for fulfilment. | |
| ** The % are based on; industry standard figures and average numbers in a sample of data processed by DD who match profile of Customer A. | |
Sign up now for a free View account to find out how much you can save.
View accounts are free with no obligation, as are data audits. Data audits will tell you the overall quality of your database and include a cost saving calculator similar to that above but using your live data. Register for a View account now.
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