Solutions

Our software and services can identify individuals who are deceased, goneaway or registered on the preference services. This can help you better understand your customers, reducing undelivered mail and improving data integrity.

• There are around 600,000 deaths in the UK every year. Sending mail to those who have died can cause upset to relatives and damage to your brand. Impersonation of the dead is Britain's fastest growing identity theft crime.

• It is estimated that, on average, 3.2 million households change in the UK every year. We can tell you when people have moved, identify the new occupants and help to trace your valued customers.

• Registration on the Telephone Preference Service (TPS) has increased by around 50%, year on year, for the last three years. It's a legal requirement to cleanse your prospect list against this on a monthly basis. We hold the TPS and corporate TPS files and are able to provide regular screening.

• Around £100 million per annum is wasted by organisations mailing those that have moved. Where the mail is returned your campaigns will be affected, where it reaches the wrong person there may be data protection concerns.

• Removing or suppressing someone from a mailing list costs, on average, £0.30 per person whilst a typical mailing costs £0.75 per item. We offer goneaway suppressions on a per-match basis with a clear return on your investment.

• Members of the Direct Mailing Association must screen their data for deceased and gone-away individuals at least 90 days prior to mailing. This is industry best practice to minimise waste. 

We offer suppression screening via our software tools, online service and bureau service.

Our Free Data Audit is an excellent way to understand the strengths and weaknesses in your data before making a commitment.

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