Customer Databases
A customer database is one of most important assets of an organisation. Without customers what would a business be? An accurate and up-to-date customer database enables you to communicate with your customers, ensure good customer service and help nurture your relationships, building your reputation.
A customer database often contains contact information about your customers. Previously these people could have been listed on a prospect database and targeted in your direct mail or telemarketing to convert them to customers. Your customer database could also hold information about purchases, communication preferences and payment history.
Using your customer database
A customer database needn’t be complex or require expensive tools or software, it can be an excel spreadsheet or a database file.
Knowing who your customers are means you can target them with offers relevant to them and engage with them using regular email, direct mail or social media communication. Without a customer database you would not be able to analyse your customers and understand the types of people who buy from you. Understanding your customers enables you to gain more customers.
It is important to consider how you input information in your customer database and how you can keep the information up to date.
Adding information to your customer database
A postal address is often collected when making a purchase. Data Discoveries have a range of customer database solutions to ensure that the customer information you collect (names, addresses and contact information) is accurate and that anything you mail will reach the recipient. Our data capture solutions can also speed up the customer order process by reducing the number of key stokes required to enter an address.
Keeping your customer database up-to-date
Individuals move house and circumstances change over time. Once you have a customer database it is important to regularly update it, this will ensure you can keep in touch with your customers and they will continue to buy. It will also avoid waste if you post catalogues or other mail items to customers.
Our online database cleansing software View can help update your customer database. If you have had a customer database for some time it is advised to regularly audit your database to understand how much the data has decayed. Signup for a free data audit today.
For companies with larger customer databases, Enhance is advised to update your database, standardise names and addresses and carry out mortality screening, preference service suppressions and gone-away identification.
Want to improve your customer database? |
| Register for your free no obligation database cleansing account |
 |