To successfully communicate with customers, you need their current contact details. These are not always easy to collect. Spelling mistakes, typing errors and difficulty understanding accents mean that errors in a database are common.
Data capture software ensures that name and address data quality remains high. It includes postcode validation and address finder abilities.
Common points of data capture
Customers frequently enter their name and address information via:
- Call centres
- Website forms
- Offline forms
Data capture software can be used to collect customer contact information in all these places.
Data capture software saves time
Having to type every part of an address is very frustrating for customers. It is quicker to use address finder software. Address finder software will provide the available addresses from a given postcode. Address finder software can be built into website forms, letting customers enter a postcode and select the correct address from a list.
More benefits of data capture software
- Ensures data capture is accurate, valid and in a standard format (matching Royal Mail's Postcode Address File)
- Improves customer experience by reducing the time taken to collect an address, either by an online form or call centre
- Reduces key strokes, saving time and ultimately money
Data Discoveries has a range of data capture software to improve your data accuracy.