Database marketing is an effective way of communicating with existing and potential customers. The ability to customise information and offers to a target audience will help to ensure that your company's message is being received by interested parties, resulting in a higher return on investment than untargeted marketing than compared to direct marketing.
Data Discoveries have been providing database marketing systems for over 15 years and our software is trusted by clients throughout a variety of sectors, including the automotive and financial industries.
From ensuring that your customer data is correct, analysing trends and generating lists, to supplying data from other sources, Data Discoveries offers everything you need to carry out a successful database marketing campaign.
Tips for a successful database marketing campaign
To ensure that the success of your database marketing project, it's important to remember that the goal is to communicate with customers and to get a positive response.
When sending database marketing materials, you should ensure that the copy is relevant to the recipients and that it is written in a way that will engage the target audience. Much of this information can be gleaned by profiling your customers and analysing your data.
Before distributing your database marketing, you should ensure that your data is clean. This means that names and contact details are correct and up-to-date. It also entails suppressing any records marked as goneaway, deceased or preference service, as well as removing duplicates.
Finally, systems should be in place to track and follow up on every response from your database marketing. Recording and measuring response will give you further information to analyse and allow you to improve or refine your client lists and your marketing copy for the next database marketing campaign.
Choosing the right database marketing tools
At Data Discoveries, we offer a variety of database marketing tools to help ensure that your next marketing campaign is straightforward and successful. The software and services that you choose will depend on the nature of your business and your specific requirements, as well as the complexity of your data.
Name and address capture software will help collect and verify information from customers, ensuring that data is correct before a database marketing campaign. Further Regular checks on the accuracy of information can be carried out with database cleansing and suppression screening software
It's far more costly to sell to new customers than to existing ones, so be sure you don't lose contact with your best clients. Our customer tracing tools will help to locate contacts who who have moved.
Data enhancement and managed analytics analysis software provide powerful tools to review your data and make sure that database marketing materials are received by interested parties. These systems can also will help you learn more about your customers with demographics profiling.
Of course, every database marketing campaign needs a mailing list and our list generation services can help you find potential new customers that fit your target audience.
Database marketing services from Data Discoveries
Data Discoveries have many years of experience in providing database marketing solutions to clients in a variety of sectors. We understand that getting the right information to the right customers is vital for success and as members of the Direct Marketing Association, we take pride in helping customers achieve their goals.
To find out how we can help with your next database marketing project, please contact us. We'll be happy to discuss your requirements, suggest systems that best suit your needs and provide quotes.
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- Top ten database tips
Top 10 tips to help you get the most from your consumer database. Includes advise on cleansing, segmenting and how to use your data to improve results. A must read for anyone in marketing or database managament.