Record replacement scheme
Cleansing your database is extremely valuable to ensure that you can communicate with your customers and prospects effectively. Suppressing individuals who have moved house, died, or do not want to be contacted avoids waste, brand damage, and the associated costs.
Often for some organisations cleaning their database can dramatically reduce their data pool. Some companies believe that this will reduce the opportunities available to them and can be a barrier to companies cleansing their data.
Don't just suppress contacts - replace them
To encourage businesses to cleanse their database and suppress incorrect information we provide replacement contact* information for the following;
- Replace a 'goneaway' contact with their new address (where possible) *
- Supplement a new contact (based on your existing customer profile) for each individual who cannot be traced, has died or opted out *
The benefits
- You will have an accurate database without decreasing the number of records available to market to
- Were your customers have ‘gone-away’ you can re-contact them to continue this relationship, which costs less than obtaining a new customer
- This will increase your ROI and improve response rates
- Waste will be reduced
- Often obtaining new budget for a second campaign can be difficult with this scheme you can include any new records in the existing campaign saving time trying to get sign off
- Replacement records will be profiled to match your existing customer/ prospect base which will increase the likely hood of response, further increasing ROI
Register for a free no obligation View account to find out how many records you will receive. Alternatively contact us for more information about the scheme.
*replacement records are capped at 50% of total file size
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