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Reduce your mailing costs

Using accurate data can save you money.

To demonstrate: Company A wishes to send a direct mail piece to their lapsed customer database.  The data has been collected over a period of 3 years and until now the company has not done anything to clean or validate their data.  

The company wishes to send 4000 postcards and are not concerned how long it takes.  The best service for their purpose is Mailsort 1400 seven day service (Royal Mail 2011 prices).

By using View to cleanse the names and address in their database and suppress records which are incorrect Company A can save £160.20 from their postage costs.  This is the minimum Company A can save.  Other benefits include:

• Avoid upsetting bereaved families and damaging your reputation
• Accurately addressed direct mail gets a better response than mail with errors
• Mailing discounts are available when using accurate data

See the full calculation or sign-up now for a free View account and use your own data to find out how much you can save.